Australia head hits out
12 November, 2010
Paul Henry, outgoing general manager, market development for the Australian Wine and Brandy Corporation (AWBC), has accused retailers of being only interested in “volume and price” and described retailer consolidation and price compression as direct threats to proprietary brands.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
